CREATIVITY RESET
#Pandemic prevention is about rules and we know that talking to people’s wisdom is rarely enough: laws and authorities strict directions may not overcome the #irrationality that the present moment (or, simply, human nature) can trigger. #SeineKongruangkit e #MatithornPrachuabmohChaimoungkalo’sproject, suggesting a spoiler billboard to prevent going out home, make us think about how to communicate on #risk. An invisible enemy versus a considerable-sized billboard, an impact on your and others’ health versus a suspence dispersion. Where’s the most effective dissuasion ?
ARE WE READY FOR QUANTIC ANSWERS?
Quantum computers could be a reality soon, as #Google’s #Sycamore demonstrated.
Quantum mechanics is the base of physics and its the field that discover what happens as well in situations of really small scale, the reign of #uncertainty and surely not of binary system, as normal computers process the world.
This possibility opens a range of existentialist question and scenarios, that sort of #scenarios that Asimov and others depicted. These new computers could open us a new world, will we be able to understand what quantum computers have to teach us?
Coronavirus: fears and solutions
Coronavirus is spreading and this emergency is a trigger for human intelligence to activate new resources.
Both charity and ingenuity occur, side by side with irrationality, too, as it is predictable within severe situation as this is.
Maybe Max Siedentopf intends to point at that irrationality with its provocative photos “How-to survive a deadly global virus”.
IS SIMPLICITY THE REAL CREATIVITY?
For MilanFW the Gucci’s creative director Alessandro Michele has contacted the guests of his catwalk in a totally unusual way: through a vocal message on Whastapp. An idea so simple to seem almost banal, but actually nobody had ever thought of. Even if we send dozens of Whatsapps everyday. Michele has surely succeeded in amazing who has received the message.
He has succeeded in being 100% sustainable too. What can be the impact of a vocal on Whatsapp compared to the print of an invitation for every single guest?
Should be simplicity, sustainability and fashionability the winning combination?
“TIME MACHINE”: A TIME TRAVEL
From January the 13th to May the 3rd at Palazzo del Governatore in Parma will take place the exhibition “Time Machine. Vedere e sperimentare il tempo”. The theme will be the relationship between time and media and how the media have changed the time perception.
In fact, media have the potentiality to show us time in all its shapes: #NOW, #NEVER, either #BACKWARD or #FORWARD. Media can create a time that does not exist as for time-lapse and rallenting; they make us able to have extraordinary trips fixing what went wrong in the past and foreseeing what will be our future.
“Time Machine” will offer an immersive journey with photos and film extracts, thanks to an idea of Michele Guerra curated by Antonio Somaini, with Eline Grignard and Marie Rebecchi.
So are you ready to start this time travel?
To discover more: http://turismo.comune.parma.it/it/canali-tematici/eventi/manifestazioni-e-iniziative/mostre/time-machine-vedere-e-sperimentare-il-tempo
TREND MONITOR® FORECAST 2020-21 PRESENTATION
Now or never: we have to decide how we want to exit the match. Climate change, political issues, new technologies and prosumers are all questioning us. Do we want to be inside or out? #Trend Monitor® yearly Forecast is the special occasion to understand how to face the urgency of this moment.
The #ENDGAME presentation will be in Milan, on Feb 12th, 5 pm, corso Magenta. 12 countries, 9 business industries, one only #GAME. How do you want to #END it?
Stay tuned and be ready to play!
Info: baba@babaconsulting.com
Registration (mandatory): https://lnkd.in/e_44wCF
The event will be in partnership with #GloriousCrew.
The hologram: a mutation paradigm?
Giulia Ceriani –baba ceo- is going to give a lecture about Holograms in Bilbao, at the XVIII International Congress of the Asociación Española de Semiótica: “The Other, the Same. Figures and Discourses of Alterity” is the congress’ subject (LINK).
The holograms represent the next frontier of the interaction between real and virtual environments. Much more than a mere digital interface, they show the possibility of presence effects that put into discussion the modalities of the discourse construction, their perception, their effects of truth. At the moment still experimental exercices (Marina Abramovic on one side and Mélenchon at French presidential elections on another side…among many others), the holograms are going to be the symbolic node of a society in mutation, where a fluid way of existence is the main issue.
FLY HIGH!
Launching our Fly High! campaign, we would like to encourage to disrupt the rules of the game and think outside the box. Questioning traditional business’ approaches, changing perspective, applying your imagination without any limit….Being different from the others, just like Rihanna did. While the overall trend is having influencers sat in the front rows uploading contents during the most important shows of fashion week, for her Savage X Fenty show, she chose to ban smartphones and cameras and to display it on Prime Video. Turning a fashion show into a fully immersive experience, made of entertainment and performance, she got to catalyze the media attention and prove the benefits to the business of fresh ideas. What are you waiting for, to #DARE a little bit and wreck conventions…?
FLY HIGH!
Raising the bar is both a matter of pushing our thoughts beyond what is banal and stereotypical and imagining future scenarios that may radically impact our lives. Trying to reflect on profound questions and find creative answers that overcome what is taken for granted, may stimulate human intelligence. This is the purpose of Ermenegildo Zegna, whose last campaign encourages people to rethink the idea of masculinity and reflect on the true sense of mankind. Dreaming about life on a new planet is a way to keep flying high too: a dream made more concrete by Warith Zaki, a Malaysian designer, who proposed a sustainable way to allow life on Mars, by using local bamboo to construct buildings. After reading about these innovative examples, do you feel more inspired to leave a mark and anticipate the latest market trends?
QUESTION #4 Shall we really abandon our deep&real doubts for light&virtual beliefs?
Sustainability has no univocal meaning: we would like to suggest to read disrupting stereotypes. So, as far as high fashion is constantly trying to propose the unexpected-designers are more and more socially involved, let just think about Gucci Cruise’s collection, reflecting on abortion and women’s freedom. This year’s Paris Couture Week is a great source of examples. Sustainability becomes the possibility to give women more space, by Maria Grazia Chiuri, Dior’s creative director, that reflects on the concept of dress as primary architectural space occupied by our body and closes her fashion show with a model wearing a dollhouse dress.
But also, sustainability as change: more than half of the models who walked the runway for Valentino were not white colored, making it one of the most diverse shows and proving the steps that some brands are doing towards a better inclusivity. Furthermore, sustainability as unconventionality: in “Hypnosis”, Iris van Herpen uses unusual materials and technology to create kinetic works of art that vibrate and sparkle.
Under this perspective, the endpoint is the denial of fashion in the name of sustainability: Laura Kraup Frandsen refused to present a collection at her graduate show at Royal College of Art as a protest against overconsumption, claiming that “there is no fashion on a dead planet”.
TREND MONITOR® 