Category: Italy
IS SIMPLICITY THE REAL CREATIVITY?
For MilanFW the Gucci’s creative director Alessandro Michele has contacted the guests of his catwalk in a totally unusual way: through a vocal message on Whastapp. An idea so simple to seem almost banal, but actually nobody had ever thought…
Read Morebaba # Italy’s brand workshop
On the occasion of the 10th Anniversary of Milano Fashion Library, Giulia Ceriani -baba CEO- will participate in the discussion focused on the perception of the brand ITALIA September 10, 2018 5PM c/o Milano Fashion Library – Via Alessandria…
Read MoreARTS&CRAFTS: WHERE THE STORY BEGINS…
Milano has just hosted Hermès and 11artisans of the renowned french Maison for “Behind the scenes”, an exhibition where the Hermès artisans have shown how they realize their masterpieces thanks to top quality materials and their manual work. The emphasis…
Read MoreNext year I’d like to have a robot, wouldn’t you?
Are we living in the future? It seems! According to the latest innovations in robotics, in addition to technological development, what is really changing is the real availability of robots, that we have only imagined for a long time. In…
Read MoreDesign City: il senso delle cose
Camminando per le vie di Milano, in questi giorni, ci si può imbattere in un evento che è destinato a contraddistinguere l’inizio dell’autunno nel capoluogo lombardo. Si tratta della prima edizione di Design City Milano, una manifestazione che, dal 1°…
Read MoreNomad Objects
There was a time, back in the early 2000 when the word “nomad”, linked to “design” lost many of its ethnic traits to be associated to digital culture and dematerialization: it was the time of new nomads, when nomadism lost…
Read MoreBeyoncé feminism
The night between 23th an34th of April Beyoncé released her new album, Lemonade, taking everyone by surprise. Now that everyone is talking about it we notice a difference between the ways the album is being reviewed in Italy and in…
Read MoreHOW #SURFACE MATTERS
On April 13th, on the occasion of Milano Design Week (April 11-17), a meeting around the topic #SURFACE will be held at the headquarters of baba. The discussion will explore the relationship between trends, innovation and new materials: screens, mirrors,…
Read MoreMarketing and self-fulfilling prophecies
The tastiest effect of the “Vegetarian Berlusconi” viral news (while apparently Berlusconi is not vegetarian) is that, mistaken as an astute operation of political marketing, it proves that turning vegetarian would be an an astute operation of political marketing.
Read MoreUnioni Civili
Ricomincia oggi la discussione al Senato sul ddl Cirinnà dopo la sospensione di mercoledì scorso. I Millennials sono il segmento più interessato: non solo perché sono la categoria maggiormente coinvolta dalla legge, ma perché raccontano come sta cambiando l’Italia. Se…
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